Brad Frost

  1. Follow Your Energy

    I was finally able to execute a piece I’ve had in my head for who knows how long. “Follow your energy” is advice that I give freely and strive to follow in my own life. Listen closely to your energy; […]

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  2. Donating to The Philippines Earthquake Relief Effort

    Last week, the island of Cebu in The Philippines was hit with a powerful 6.9 magnitude earthquake. We were on a call with our friend and colleague, Nicole, when the earthquake happened and she had to rush to get to […]

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  3. Come to Beyond Tellerrand!

    Holy smokes, I am SO EXCITED to head to Berlin for Beyond Tellerrand taking place on November 5-7. Beyond Tellerrand is such a special event for me (it’s where I first introduced Atomic Design!), and Marc and I have spent […]

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  4. The History of Themeable User Interfaces

    A full-ish history of user interfaces that can be themed to meet the opportunities and constraints of the time

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  5. Frostapalooza Concert Videos Live!

    Exactly one year ago I was playing music with an amorphous super group consisting of all of my musical friends and family. The event was called Frostapalooza and was one of the best experiences of my life. It took a […]

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  6. Introducing Wake Up Excited!

    I’m so incredibly excited to announce my exciting new podcast called Wake Up Excited! Can you tell I’m excited? I’d absolutely love it if you subscribe to the show and/or watch it on YouTube. A podcast about exuberance Wake Up […]

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  7. Happy 40th Birthday, Melissa!

    HAPPY 40th birthday to Melissa, the most amazing wife, mom, friend, daughter, sister, aunt, cousin, polymath, arts therapist, musician, singer, pianist, drummer, guitarist, artist, metalsmith, painter, sculptor, caricature artist, childrens book illustrator, filmmaker, therapist, empath, teacher, meditator…

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  8. 10 years of working with my brother, Ian!

    I’ve been putting my younger brother Ian to work for his entire life. See Exhibit A: Why yes, that is my crawling baby brother hitched with a string to a wagon I made out of Waffle Blocks. Fast forward to […]

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  9. Bigger Than Boxes: A 41st Thought at 41

    We are bigger than the boxes created by society and our own limiting thinking.

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  10. Introducing my new Atomic Design Certification Course!

    TL;DR: You can preorder my new Atomic Design Certification Course for only $50! Why create an Atomic Design Certification Course? I’ve got big ambitious for this course, and I’m aiming to: Increase design system adoption For years, people (me included!) […]

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  11. Foreword to Learning Web Design by Jennifer Robbins

    I had the biggest honor to review and write the foreword for the 5th edition of Jennifer Robbins’ book, Learning Web Design. The foreword itself explains why it’s such a huge honor, so here it is: It was a warm […]

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  12. Humility Over Time

    This feels like a trajectory worth striving for.

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  13. The New Separation of Concerns

    In our new comprehensive online course, Subatomic: The Complete Guide To Design Tokens, we discuss the need to revisit the powerful concept of separation of concerns. Separation of concerns is a computer science principle introduced in the mid 1970s that […]

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  14. Refresh PGH is being refreshed!

    Well, here’s some great news: Refresh PGH is being…refreshed! My pals Jason, Val, and Patrick are reviving the Pittsburgh web design/development meetup that played such an important role in the development of my career. It’s so crucial to rebuild in-person […]

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  15. The Multi-All-The-Things Organization

    Note: This post is adapted from our new online course, Subatomic: The Complete Guide To Design Tokens. Our comprehensive course delivers over 13 hours of video, enterprise-grade token architecture for both Figma & code, hundreds of resources, a certificate of […]

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  16. We’re hiring an apprentice!

    Note: we’ve lined someone up, which means submissions for the apprenticeship are now closed. But please keep your eyes peeled for future opportunities. Ian and I have a ton of fun projects brewing, so we’re looking for a creative, passionate, […]

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  17. A Change Of Scenery Will Serve You Well

    A reminder.

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  18. Open Up, Episode 2: Fundamentals, Principles, Navigating an Imperfect World, Collaboration, and Old Friends

    I’m late in posting this because boy oh boy, there’s been a lot going on. But Episode 2 of our show Open Up is out! Geoff and I tackled some great questions and covered a lot of ground in this […]

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  19. Work hard. Don’t be an asshole. Share what you know.

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  20. Last Chance to Preorder Subatomic!

    Guess what!? Our course, Subatomic: The Complete Guide To Design Tokens, is done! We published the last of the videos, and are putting on the finishing touches before and adjusting to the full price and making our big announcement. Cue […]

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  21. Design Tokens + Atomic Design = ❤️

    One of the most-asked questions I get is “What would you change about Atomic Design?” My answer is: I would probably talk about design tokens! In the world of UI, design tokens are subatomic particles. The design token color-brand-blue is a critical ingredient […]

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  22. Subatomic Update: Publishing & Adopting Design Token Systems!

    We’ve been absolutely rocking and rolling over here and are proud to announce that Chapters 5 and 6 of our Subatomic Design Tokens Course are now live! With only 2 chapters left to go, there’s only 2 weeks left to […]

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  23. Design Better’s Experts in Residence Program

    I’m thrilled to announce that I’m part of Design Better’s new Experts in Residence program! Thank you so much for including, Aarron and Eli! It’s truly an honor to appear alongside Very Smart People Kristen Berman and Ryan Rumsey. We […]

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  24. The Art of Conversation: Before You Begin

    We are social creatures. It’s healthy to talk to other people about the important things on our minds. It’s safe to say many important things are on everyone’s minds right now, and it’s critically important to be able to talk […]

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  25. MailChimp Brand Kit

    I’m messing with my MailChimp account and really love their Brand Kit feature. You have the ability to upload logos, define color palettes, typography, personality, button styles, and more. I especially like the experience around managing logos. They provide a […]

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  26. A season’s last frost

    QuietlyI slip out of bedTaking care so as not to wake my daughter snuggled next to meAnother nightmare, I presumeShe claimed comfort once again in her spot between mom and dad Downstairs I tiptoeMy mind calm and focusedEager to tackle […]

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  27. Subatomic Update: Figma and Code Token Architecture Available!

    We’re so freaking excited to announce that we’ve reached a big milestone in our Subatomic design tokens course: we released our battle-tested design token architecture for both Figma and code! We put together a video tour of what’s included: We’ve […]

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  28. 20 Years

    20 YEARS AGO TODAY, Melissa and I started dating. I’m 40, which means that I’ve now spent more of my life with Melissa than without. This will be true for the rest of our lives, and I will love every […]

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  29. Open Up, Episode 1: layoffs, purpose, and embracing your full self

    Last week we held our first episode of Open Up, a new advice show I’m hosting with my fantastic co-host Geoff Graham and my good friends at SmashingConf. We had a wonderful inaugural episode, with over 80 people joining us […]

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  30. Frosty Nightz

    Introducing Frosty Nightz, a semi-regular jam session in the 1974 time machine that is my basement. The idea: Get musical people together, eat, drink, play music, and have fun. That’s it. That’s the whole thing. No bigger project. No ulterior […]

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