Brad Frost
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Building Healthy Community with Ben Callahan
On the latest episode of Wake Up Excited!, I got to talk with my friend, fellow traveler, and recent collaborator, Ben Callahan. Ben and I met at BDConf many many moons ago, and since then we’ve shared many adventures together, […]
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Mouth Coding
Lately, I’ve been talking websites into existence. Not metaphorically, but actually sitting in important meetings with people — clients, collaborators, my wife, friends, neighbors — watching real websites materialize in front of us as we converse. I’ve been half-jokingly call […]
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Adaptability, Curiosity, & Creative Breadth with Brendan Dawes
Brendan Dawes is a brilliant multi-disciplinary artist, designer, and technologist. Just one of his many many many creative projects is working on the incredible Eno documentary (directed by one of my all-time favorite filmmakers, Gary Hustwit). Brendan created the technology […]
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An update on life and work
I’ve gone a lot of hard and scary experiences that’s made me deeply value stability. After enduring varied traumas, I really turned on the afterburners to make up for being ripped away from my own life and to rebuild a […]
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Storybook MCP with Dominic Nguyen
Dominic Nguyen (Founder of Storybook and Chromatic) joins me to talk about Storybook MCP the long journey of design system quality. We get into what it actually feels like to be “scaredcited” right now, and Dom shows off the newly-released […]
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My 8-year-old vibe-coded a video game about playing music with Michael McDonald
My 8-year-old vibe-coded a video game called “Play With Michael McDonald”, and she wanted to present it. So here’s Ella! The origin story After playing some Mario Party minigames the other evening, my 8-year-old daughter said, I wanna make a […]
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Coding Club
Today I trekked to my daughter’s school (a long walk across the street!) to speak at her after-school coding club that’s been meeting weekly over the last month. It was really fun to see how they were learning to code. […]
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The Creative Infinite
I found myself using the phrase “the Creative Infinite” when I’m talking about AI as a design material. I keep coming back to it because I don’t think we’ve fully grasped what this technology actually is, what it can do, […]
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I redesigned my website without touching my keyboard…all while painting a mural
On Friday night, I needed a break from screens, so decided to work on a bathroom mural that our family has been chipping away at for the last 4 years. But a lot was on my mind, so made the […]
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A Designer’s Thoughts About This Moment in AI
I was walking my dog in the woods and decided to share my thoughts about the state of AI and the tension between the trajectory of AI companies and the designers/creators/makers of the world who are under a tremendous deal […]
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Real-Time UI
“If a picture is worth a thousand words, then a prototype is worth a thousand meetings.”– Tom & David Kelley But what if the meeting is the prototype? That’s the spirit of an idea I’m calling “Real-time UI” (the name […]
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Fostering Community
I shared this in our Slack this morning and wanted to share it here because this is the type of community we’re trying to foster. We want to For now, the ticket for joining our community is purchasing one of […]
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Announcing Live AI & Design Systems Jam Sessions!
Ian, TJ, and I are excited to announce live AI & Design Systems Jam Sessions with our AI & Design Systems course community! Our first jam session will be Thursday, February 26 at 10AM ET. In these recurring biweekly Zoom […]
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Declaring Systems Bankruptcy
For years and years, I’ve helped teams evaluate their systems, fix their systems, tweak their systems, and evolve their systems. And sometimes it’s even been necessary to help teams declare bankruptcy on their systems, blow them up, and start anew. […]
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Nuance and Garage Doors
I got some wonderful bit of Hemmingway-esque consulting advice from the garage door repair guy.
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we are here. Performance at Beyond Tellerrand
This performance has been years in the making. In a sense, you could say it’s been a lifetime in the making. On November 6th, 2025, my brother Ian and I gave a “talk” at the amazing Beyond Tellerrand conference in […]
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I’m live-streaming a redesign of my website
📺 I’m live-coding a redesign of my website! You can watch me here.
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Agentic Design Systems in 2026
I had the opportunity to participate in a discussion with my pals at Storybook to show off the powerful formula of Design Systems + AI (we’ve been using the abbreviation “DS+AI” as “AI+DS” is 😬). The Storybook team demonstrated their […]
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Melissa Graduated!
MY WIFE GRADUATED AND GOT HER MASTERS IN MENTAL HEALTH COUNSELING AND ART THERAPY! I am so massively proud of her! Melissa has busted her ass and has demonstrated superhuman levels of grit and determination over the last four and […]
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Blog Alarm Clock
A blog alarm clock lives inside me. As time passes, an uncomfortable pressure builds up until the alarm finally goes off, rattling my bones and my soul. Snoozing isn’t an option; the only way to turn the alarm off and […]
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Our Black Friday Course Sale Starts Now
Our Black Friday sale starts now! It will run now through Friday, December 5th. Level up your design systems game and save with our biggest sale of the year: MEGA BUNDLE: save 45% & get all courses for $1000! Save […]
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The ceremonial Black Friday dance begins soon
TL;DR: our Black Friday sale starts this Friday November 28th and runs through Friday December 5th. We’ll be offering two deals: A MEGA BUNDLE with all of our courses for $1000 and a Subatomic + Atomic Design Bundle for $500. […]
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Introducing our new course: AI and Design Systems
We’re thrilled to announce our new online course: AI & Design Systems! You can preorder the course now for $500. Generative AI is here, it’s increasingly powerful, and…it can make a huge mess. Thankfully, design systems deliver quality UI infrastructure and […]
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Follow Your Energy
I was finally able to execute a piece I’ve had in my head for who knows how long. “Follow your energy” is advice that I give freely and strive to follow in my own life. Listen closely to your energy; […]
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Donating to The Philippines Earthquake Relief Effort
Last week, the island of Cebu in The Philippines was hit with a powerful 6.9 magnitude earthquake. We were on a call with our friend and colleague, Nicole, when the earthquake happened and she had to rush to get to […]
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Come to Beyond Tellerrand!
Holy smokes, I am SO EXCITED to head to Berlin for Beyond Tellerrand taking place on November 5-7. Beyond Tellerrand is such a special event for me (it’s where I first introduced Atomic Design!), and Marc and I have spent […]
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The History of Themeable User Interfaces
A full-ish history of user interfaces that can be themed to meet the opportunities and constraints of the time
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Frostapalooza Concert Videos Live!
Exactly one year ago I was playing music with an amorphous super group consisting of all of my musical friends and family. The event was called Frostapalooza and was one of the best experiences of my life. It took a […]
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Introducing Wake Up Excited!
I’m so incredibly excited to announce my exciting new podcast called Wake Up Excited! Can you tell I’m excited? I’d absolutely love it if you subscribe to the show and/or watch it on YouTube. A podcast about exuberance Wake Up […]
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Happy 40th Birthday, Melissa!
HAPPY 40th birthday to Melissa, the most amazing wife, mom, friend, daughter, sister, aunt, cousin, polymath, arts therapist, musician, singer, pianist, drummer, guitarist, artist, metalsmith, painter, sculptor, caricature artist, childrens book illustrator, filmmaker, therapist, empath, teacher, meditator…
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